Master data management (MDM) is considered a strategic business driver as it enables organizations to unify and consolidate data about their customers, products and organizations--data that is often fragmented across different systems. By creating a centralized master data hub, organizations can deliver the most reliable, complete views of key business data within their existing business processes. One industry that's really benefiting from MDM is pharmaceuticals, which faces increasing sets of regulations and product warnings and recalls.
Source: CRM Buyer, http://crmbuyer.com