They will fall behind the latest business models and miss out on competitive opportunities, the survey by Gartner of 151 business leaders in IT, sales and HR found. Nearly 25 percent of decision makers said businesses would lose out to competitors in four years time if they failed to embrace the latest digital solutions.
Diane Morello, managing vice president at Gartner, said: "Relying solely on tactics of yesterday to find, acquire and develop digital business knowledge, skills and competencies will cause many businesses to fall behind as other businesses advance. The impact on people, talent and long-term workforce strategy will be high, and the willingness to break through stale or aging people practices will build advantage.
The research also found that about 50 percent said their digital business strategy is now the same as their business strategy.
