Most trucks on the market are perceived as sophisticated products featuring complex electronic and hydraulic systems and an attention to ergonomic design that ensures high productivity, safety and operator comfort are achieved.

So, in many cases what differentiates one forklift supplier from another are the added value benefits that the company can bring to its client's business.

So how can you be sure that you are getting the best value from your forklift supplier? Jonathan Morris, sales director of Jungheinrigh UK Ltd, said: "Any company that operates a forklift truck fleet should ensure that its truck provider fully understands its needs and has the structure and processes in place within its own organization to respond to the user's issues as they arise."

He added: "The truck supplier should be able to work with its client to develop clear customer-led strategies. To this end it is vitally important from the outset of the supplier-user relationship that the user is confident that his preferred supplier has the culture, style and values to deliver the kind of results he is looking for."

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