Celebrated screenwriting guru Robert McKee, whose students over the years have included more than 50 Academy Award winners, explains how the elements of story can help businesses to enact change within the organization, attract investors, market and advertise products, and cope with crises that threaten to destroy a company's public image. Hosted by Bob Bowman, managing editor of SupplyChainBrain.

Look for the next episode of the podcast, which can be downloaded or streamed, on Monday, December 2 on the SupplyChainBrain website.

Stream or download podcast here