Demand Segmentation: Ahead of the Curve, provides practical advice for organizations on how to advance segmentation, so they can continue to meet changing consumer needs effectively and profitability; not just now but in five, ten, and fifteen years’ time. Authors Debbie Bowen-Heaton and Todd Ferguson of Oliver Wight  explain through combined, in-depth thought leadership and actual case study examples, in this new white paper, how demand segmentation is the surest way for businesses to deliver an effective customer response.

Please CLICK HERE to view this whitepaper.