"There's a tug-of-war tension in the enterprise right now", said Gartner analyst Lydia Leong. "IT administrators very rarely voluntarily want to go with the public cloud. The people who are pushing for these services are not IT operations people but business people."

When marketing, events or other corporate business units conclude that IT is dragging its feet on the way to the cloud, they contract for the services themselves. IT often doesn't discover the move until it shows up in the tech expenses papers.

"Right now business strength lies in going around IT", said Rob Enderle, an analyst at the Enderle Group.

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