For instance, image conscious retailers looking for an e-commerce delivery partner are more likely to prefer Provider A, who shares their environmental values, than Provider B who has not yet taken steps to minimise environmental impact. This trend directly mirrors consumer behaviour.

According to a recent Eurobarometer survey, 55 percent of consumers say they take time to understand the environmental impact of the products they buy and 77 percent said they would pay a premium for greener goods. It’s inevitable then that this sentiment would follow through to the supply chain and a retailer’s transportation providers for e-commerce.

Environmental impact has always been discussed, yet it is only now, with the advancement of iPads, smartphones, white boards and cloud technology that a truly sustainable approach can be achieved.

Adopting transport technology and with innovations in the mobile world, greener credentials are more attainable than ever.

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