With the old checkout system, it used to take as long as an hour for the average Brascol customer to process the 500 or so items the customer had loaded into a shopping cart. After Brascol installed the RFID system a few months ago, the amount of time needed to check out 500 items was reduced to 20 minutes.

"This is a huge gain in speed that is directly perceived by customers. We believe this will bring well-being and consequent loyalty of our customers," says Nina Kudagawa, manager of Brascol, which has operated 25 years in Mega Polo Moda Mall, in São Paulo.

The project’s implementation took into account the best time to get the results. Depending on the volume of products and inventory turnover, the quantity of RFID tags needed could be large, so it was critical to enable a project with payback not exceeding six or eight months.

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