Sephora operates approximately 1,900 stores throughout 29 countries, including about 360 across North America. The company sells perfumes and cosmetics at each of these locations. Its customers can buy its products online or at physical stores, and like many retailers, Sephora has been seeking ways in which to encourage shoppers to visit the brick-and-mortar locations, where they can sample products and make purchases based on what they actually see, feel and smell.
