![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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Research by Ram Ravi, a Frost & Sullivan electronics and security industry analyst, determined that retailers have begun to better understand the technology's benefits, according to his report, "Analysis of the Global RFID Market in Retail." The applications for which RFID is used include inventory management, monitoring customer behavior and loss prevention.
"We've reached a point where passive RFID has become a very attractive proposition for retailers," Ravi says, "and they are seeing value in the technology moving forward."
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