On the eve of its 20th birthday, July 15, Amazon will launch Prime Day, a global shopping event, with more deals than Black Friday, exclusively for Prime members. Amazon said that it will offer more deals on Prime Day than it does on Black Friday, exclusively for Prime members in the U.S., U.K., Spain, Japan, Italy, Germany, France, Canada and Austria.
While not unheard of globally, Prime Day appears to be the first self-created selling holiday launched by a U.S.-based web merchant. Selling holidays have shown to be successful in China: Alibaba's Singles Day (November 11) in China brought that marketplace $9.3bn in one-day sales. And last month, JD.com announced record-breaking one-day results from its June 18 JD.com Anniversary Sale.
