An ultrahigh-frequency RFID solution provided by Entrigal Systems makes it possible for the firm to automatically create a record of each bat's shipment to a specific retailer, so that if the bat turns up listed elsewhere - for instance, for sale on eBay - the company can identify the original retailer to which that item was shipped.

DeMarini sells fastpitch and slowpitch baseball equipment and apparel, including its aluminum and composite bats that typically cost $200 to $500 apiece. The company assembles the bats at its facility in Hillsboro, Ore., and ships approximately 3,000 of them daily to retailers worldwide. The retailers then sell the bats at prices set by DeMarini. At times, however, the bats turn up on eBay or other websites at lower prices.

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