"Mobile firmly established itself as the dominant shopping trend, for both traffic and sales," said Fernando Madeira, president and CEO of Walmart.com, in an emailed statement. "Mobile is making up more than 70 percent of traffic to Walmart.com, and now, nearly half of our orders since Thanksgiving have been placed on a mobile device - that's double compared to last year."

This marks a dramatic shift for Walmart shoppers who previously used mobile mostly for searching and browsing. These same shoppers are now making purchases at a much higher rate, Madeira said.

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