![port-of-baltimore-iStock-1299521189.jpg Cranes and shipping containers along the water at the Port of Baltimore.](https://www.supplychainbrain.com/ext/resources/2024/04/08/iStock-1299521189.jpg?height=100&t=1723060077&width=150)
Visit Our Sponsors |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Most consumers, 47 percent, said the impulse buy was for themselves, while 21 percent said for a child and 16 percent for a spouse or significant other.
Most impulse buys, 8 out of 10, are made in a brick-and-mortar store, and 6 percent were made on a smartphone or tablet. Even for millennials, only 7 percent have made an impulse buy on a smartphone or tablet.
In the past three months, the most common impulse purchase was under $25. Only one in four Americans made an impulse purchase over $100 this holiday season, suggesting that Americans are spending more cautiously.
RELATED CONTENT
RELATED VIDEOS
Timely, incisive articles delivered directly to your inbox.