The company's ability to access RFID-based inventory data and choose to sell goods online or in-store accounted for 8 percent of e-commerce revenue for the quarter, said Stuart Haselden, lululemon's CFO.

By adopting RFID, lululemon strove to reduce the amount of time that its store employees spent counting inventory, as well as increase merchandise visibility within each store, thereby enabling shoppers in the store and online to find what they seek, at the location where they need it.

To date, lululemon has already tagged 3.5 million items at its three distribution centers, as well as at a third-party warehouse. Its suppliers tag another 6.7 million units annually with tags provided by Avery Dennison.

Read Full Article