The new retail customer simply doesn’t care about “channels” anymore, and retailers need to rethink their supply chain strategies from the ground up. A study conducted by RSR revealed that retailers do not have the infrastructure and technology in place to support a robust omnichannel supply chain; this retailer-led discovery was so profound that RSR declared the supply chain “The Next Big Thing.” This report not only captures and describes the major challenges retailers are facing, but also provides conclusive recommendations on how retailers can proceed moving forward.

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