Food and beverage supply chains serve local markets. Regional tastebuds drive localized assortment. While many are attempting to be global, they have strong regional governance drivers. As a result, growth agendas drove an increase in items by 32% since 2010. Product complexity grew faster than growth. Average sales per item dropped 22%. This increase in complexity lengthened the long tail of the supply chain affecting both cost and inventory.
This environment has had an enormous impact on the food and beverage industry, and the market has changed in the last year. In this report we review performance of food and beverage companies, trends impacting the market, and recommendations for companies in the space.
