Launching a new product is a complex project that involves extensive collaborations across an organization. Today, higher levels of global competition make it critical for businesses to get to market faster than ever before.  Literature on making and marketing new products have extensively covered some of the pitfalls associated with the NPI process. However, most of these works tend to cover specific engineering challenges in the NPI flow, such as project management, design for manufacturing, quality assurance, and compliance. Very little has been said about designing for sourcing or scaling production levels seamlessly following a successful prototyping phase.

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