Environmentalists criticised the plan as lacking substance.

European governments have stepped up efforts to reduce plastic waste littering land and sea, and companies across the food supply chain are following suit. U.K. supermarket chain Waitrose pledged on Tuesday to ban disposable coffee cups from its shops by this autumn.

“Plastic waste is one of the biggest sustainability issues the world is facing today. Tackling it requires a collective approach,” Nestle Chief Executive Mark Schneider said in a statement.

The world’s biggest packaged food company said it would focus on eliminating non-recyclable plastics, encourage the use of plastics that allow better recycling rates and eliminate or change complex combinations of packaging materials.

“We are working on changing the colours used for our plastic packaging. Lighter colours are easier to recycle,” Nestle sustainability expert Duncan Pollard told reporters on a call.

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