A hidden asset is something that you possess whose value, properties or potential you have not fully appreciated or realized. The more complicated, large or established your company, the more likely it is that you possess numerous hidden assets, some of which might contain unmined veins of business gold. When available, such solutions, based on the assets you already have access to, have a rate of success that is four to six times as high as other general paths to strategic renewal.
Specifically, there are three types of hidden assets that act as keys to strategic renewals: Undervalued business platforms, unexploited customer assets, and underutilized capabilities.
Source: Baseline, http://www.baselinemag.com