Nitpickers, armchair engineers and crabby car buyers, Chrysler LLC is looking for you. The automaker has started recruiting members for its Customer Advisory Board, an online forum where Chrysler staffers solicit direct feedback from car buyers.
The idea for such a network is taken from consumer giants such as Nike and Apple, but will be a first for the auto industry, said Debra Meyer, Chrysler's chief marketing offer.
"We want to harness insights and customer dreams into things we can use concretely with our different groups, such as engineering, design, marketing," she said.
Those with a strong interest in vehicles--you don't have to own a Chrysler product--are invited to apply for membership in the 2,000- to 5,000-person board. Applications are online at www.ChryslerListens.com.
Source: CRM Daily, http://www.crm-daily.com