Data is everywhere. So why can’t we easily answer the question on the lips of companies and consumers alike: “How’s my product doing?”

Without question, this is age of Big Data. Information about product as it moves through each stage of the supply chain abounds — at least in theory. The truth is that much of the data resides in multiple silos and incompatible streams that frustrate efforts to manage it in a coherent and standardized way. So while we have access to more data about our products than ever before, our ability to make proper use of it remains compromised. On this episode, we delve into the data dilemma with Clark Richey, chief technology officer of FactGem, provider of a data-integration platform. He discusses the strengths and limitations of analytics, artificial intelligence, blockchain and supply-chain digitization. We’ll find out just how close we are to answering that all-encompassing question. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.