If you think your business is in a comfortable place and securely on the road to continued profitability, you might need to think again.

In today’s world of unpredictable customer demand and endless supply-chain disruptions, both natural and otherwise, to blithely follow one’s current course could be a fine way to guarantee failure. Continuous reinvention, while hardly a new concept in the business world, is needed today more than ever, says Nadya Zhexembayeva. Known as “The Reinvention Guru,” she has helped steer some of the world’s biggest companies through necessary changes in products, leadership practices and business models. It’s all about adjusting to new technologies, market demands and the inevitable disruptions that can bring a global supply chain to a screeching halt. On this episode, she explains how companies can transition from a focus on discrete projects to one on process. And she discusses the risk of pushing for too much reinvention — even the most innovative company needs the occasional breather. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

Show notes:

Zhexembayeva’s book, The Chief Reinvention Officer’s Handbook: How to Thrive in Chaos.