The Consumer Brands Association today announced the creation of a new Supply Chain Health and Performance Task Force aimed at increasing visibility and easing supply chain pressures felt across the consumer packaged goods industry. Comprised of 15 CPG companies working in partnership with real-time supply chain visibility platform FourKites, the task force will leverage FourKites’ predictive visibility and machine learning capabilities to create an “air traffic control” system giving members a real-time view of their transportation footprint to identify shared bottlenecks and inefficiencies within the supply chain.

“COVID-19 exposed supply chain vulnerabilities across all industries, but also created opportunities to collaborate,” said Tom Madrecki, Vice President of Supply Chain and Logistics at Consumer Brands. “No company operates in a vacuum, and the same can be said of supply chains. The Supply Chain Health and Performance Task Force is the first step toward building a modern supply chain system that is resilient and can support the future of the CPG industry.”

“Demand shock from the worldwide reopening is straining global supply chains,” said Priya Rajagopalan, Chief Product Officer at FourKites. “We’re proud to work with Consumer Brands on an innovative platform that enables data sharing and transparency across organizations to alleviate critical pain points and maximize efficiencies.”

About The Consumer Brands Association

The Consumer Brands Association champions the industry whose products Americans depend on every day, representing nearly 2,000 iconic brands. From household and personal care to food and beverage products, the consumer packaged goods industry plays a vital role in powering the U.S. economy, contributing $2 trillion to U.S. GDP, and supporting more than 20 million American jobs.

About FourKites

FourKites is the #1 supply chain visibility platform in the world, extending visibility beyond transportation into yards, warehouses, stores and beyond. Tracking more than 2 million shipments daily across road, rail, ocean, air, parcel and courier, and reaching 176 countries, FourKites combines real-time data and powerful machine learning to help companies digitize their end-to-end supply chains. More than 500 of the world’s most recognized brands — including 9 of the top-10 CPG and 18 of the top-20 food and beverage companies — trust FourKites to transform their business and create more agile, efficient and sustainable supply chains.