The lessons of the pandemic forced shippers to take a fresh look at the way they deal with carriers.

COVID-19 made shippers all too aware of the built-in weaknesses in their supply chains, and how easily a crisis of that sort can disrupt product flow. It forced them to ask a series of probing questions: Where are my suppliers coming from? How much visibility do I have of my goods in transit? What am I getting from my key carriers, and what should I be asking of them? On this episode, we delve into the nature of this critical self-assessment with the help of Chip Overbey, senior vice president of strategy and planning with Old Dominion Freight Line. He discusses how a core understanding of one’s sources affects decisions on carrier choice in times of limited capacity. And he talks about what shippers and carriers should value most in one another, beyond mere considerations of price. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by Old Dominion Freight Line.