As online and in-store shopping experiences converge with the prevalence of omnichannel retail, consumer expectations are evolving. To remain competitive, retailers must look to digital transformation to balance short term needs and long term growth strategies. In this webinar, we will examine the two key technologies that drive favorable omnichannel retail experiences: the e-commerce platform and the distributed order management system and how they can enable retailers to achieve omnichannel excellence and build customer loyalty.
What you will learn:
Uncover emerging trends in e-commerce platform (ECP) technology and understand the advantages of replatforming.
Discover what an order management system (OMS) can do and how it impacts both your omnichannel CX and your bottom line.
Understand what resources it takes to implement a new ECP and/or OMS and what is the time frame.
Learn about the integration process between these two systems and with your retail tech stack.
Where to begin on the journey to an enhanced omnichannel model.
Speakers:
Guy Courtin, VP of Industry and Advanced Technology, Tecsys
Marc-André Huras, Director of Sales, Absolunet
Josh Schoonmaker, Sr. Director Product Strategy, Optimizely
Moderator:
Helen Atkinson, Contributing Editor, SupplyChainBrain
