It’s tough enough starting a company. But for a female entrepreneur in the world of parcel logistics, it’s equally vital to promote diversity within the industry.

Dana von der Heide left behind a successful corporate career to become co-founder and chief commercial officer of Parcel Perform, developer of a delivery-experience software platform. On this episode, she talks about the challenges of starting up a company in uncertain times, how being a woman in a business leadership role has affected her success, how the company was able to attract investors, and how she’s working to ensure diversity in her own hiring practices around the world. And she offers advice for women who aspire to succeed in an industry long dominated by men. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

Show notes:

A SupplyChainBrain article on “How to Drive Diversity Into Supply Chains.”