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Shippers may not always know why carriers reject their bookings. Dealing with vessel changes and delays is certainly part of the equation. But other factors such as the size of the booking impacts carrier acceptance.
One of the first lessons anyone learns in business school is about supply and demand. Those principles are so ingrained in business and commerce as to be nigh inseparable from them and recently prevalent in the shipping industry where the demand for carriers has increased so much in recent years, carriers are now selective in who they work with.
The question in the context of allocation management then becomes: when supply is low and demand is high for carriers, how do you improve contract performance and reduce booking downfall?
Jenny Bartloff, Director of Logistics, BARK (BarkBox)
Matt Marshall, SVP Commercial, NYSHEX
Robert Bowman, Editor-in-Chief, SupplyChainBrain
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