![ONLINE SHOPPING SHEIN AMAZON EBAY iStock-Robert Way-1499148111.jpg A HAND HOVERS OVER A SMARTPHONE SCREEN BEARING LOGOS OF ONLINE SHOPPING SERVICES, INCLUDING SHEIN, AMAZON AND EBAY.](https://www.supplychainbrain.com/ext/resources/2024/04/29/ONLINE-SHOPPING-SHEIN-AMAZON-EBAY-iStock-Robert-Way-1499148111.jpg?height=100&t=1714396546&width=150)
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Photo: iStock.com/metamorworks
Supply-chain visibility is proving popular with investors, says The Wall Street Journal. New York-based startup Altana Technologies just raised $100 million in a Series B funding round, marking the latest big investment from the venture world into a company that’s aiming to streamline logistics processes.
That puts the business in a burgeoning field that includes big operators like project44 and FourKites.
The financing came amid a challenging venture deal-making environment that has cooled as the public stock market has been hammered this year. After several years of committing increasing amounts of capital into supply-chain tech startups, venture investors have pulled back this year on backing these startups.
Global supply-chain tech startups raised roughly $9 billion in the second quarter, down 39% from a year earlier, according to PitchBook. Altana says it has a deal with A.P. Moller-Maersk to provide the container line and its customers with shipment tracking services.
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