Omnichannel excellence is essential for CPG companies to meet the ever-evolving expectations and buying habits of today’s digital savvy consumers.
Organizations must have real-time, granular visibility of inventory, consumer preferences, and demand across all channels (direct, indirect, and e-commerce) to provide an unrivaled customer experience and drive business growth. And each channel presents its own unique set of challenges.
With the rise in e-commerce demand signals have become further fragmented, it is even harder to fulfill demand without accurate, timely consumer off-take data. The result is lost sales, high penalties, low brand reach, suboptimal growth, and profitability.
What you will learn:
During this webinar, we will discuss how enterprises can gain visibility, unlock supply chain potential and stay on top of the game irrespective of the sales channel:
Laying the data foundation to get near real-time sales and inventory insights across channels
Mining the e-commerce data – how a leading CPG company is able to turn this to their advantage
Building effective processes for demand forecasting and to drive competitive business growth
Speakers:
Praveen Kombial, Vice President & Global Product Head of Business Applications, EdgeVerve Systems
