With customers demanding such things as faster turnaround, lower prices and smaller lots, manufacturers need to be more responsive, and the manufacturing planning and execution systems market is seeing terrific growth, says Greg Gorbach, vice president of ARC Advisory Group. Manufacturers need real-time information and capabilities. Gorbach says they also must engage in collaborative manufacturing, which has three axes: supply chain materials flow, a product and process lifecycle dimension; and a business-to-plant system axis. Today's manufacturer needs a holistic approach to information technology. [Run Time (Min): 9:19]