The goal of Aberdeen Group is to help companies become best in their class. To accomplish that, says vice president Bob Schecterle, Aberdeen Group uses fact-based research to drill into and evaluate an enterprise's Processes, Actions, Capabilities and Enablers, hence the PACE acronym. Aberdeen categorizes companies as best in class, average or as laggards, then presents to clients specific, recommended action plans, if necessary. [Run Time (Min): 6:43]