Collaboration and integration are words that can be found in the vocabulary of just about any company executive. But some companies are going beyond lip service to enact true collaboration, both within their organizations and with supply-chain partners. Bob Shecterle, vice president and group director of supply chain research with Aberdeen Group, talks about what happens when companies lay a foundation for effective collaboration. For many organizations, it's the key to achieving the right level of visibility and creating a "feedback loop" that allows critical data to be used in high-level planning. What once was limited to the sending of electronic purchase orders has become a widespread effort that embraces all aspects of  product development. Shecterle cites some of the tools and business processes that make true collaboration and integration possible. [Run Time (Min): 13:40]