"Green" awareness is everywhere, and a number of companies have jumped on the bandwagon largely for reasons of corporate image. But Jhana Senxian, research associate for supply chain management with Aberdeen Group, shows how going green can mean bigger profits as well. Sustainability efforts are driving down transportation, logistics and energy costs, even as they boost brand value and customer loyalty. Companies have had particular success in applying green practices to warehousing and logistics, embracing such techniques as alternative fuels, solar panels, energy conservation within facilities, and idle-reduction technology on trucks. And many of those efforts are being launched at minimal cost to suppliers and distributors. Green, says Senxian, is a movement being driven by performance, not compliance. [Run Time (Min): 12:45]