The United Auto Workers has initiated union-organization drives at Honda Motor and Subaru. According to The Wall Street Journal, the union on November 10 posted links to social-media site X that included online forms workers at Honda and Subaru in the U.S. can fill out to express their support for UAW representation. 

Honda operates manufacturing facilities in the U.S. in Ohio, Alabama and Indiana, and employs at least 22,000 manufacturing workers. Subaru has about 6,000 workers at an assembly plant in Lafayette, Ind.

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The move marks a formal escalation of organizing efforts at these non-union companies following weeks of UAW President Shawn Fain saying the labor group’s sights are set beyond General Motors, Ford Motor and Chrysler-parent Stellantis.

According to the National Labor Relations Board, the UAW would need at least 30% of workers to sign the cards before the union can petition the agency to hold a formal unionization vote.

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In addition to Asia-based automakers such as Honda and Toyota, electric-vehicle leader Tesla is also a potential target for a UAW organizing campaign.

Some employees at the company’s plant in Fremont, Calif., sought to organize several years ago with the help of the UAW. Tesla took steps to hinder that effort, including “coercively interrogating” employees and threatening them with the loss of stock options, moves that violated U.S. labor law, the NLRB ruled.