Warehouse workers are essential for any distribution company. And yet it can be difficult to attract and retain talent in today’s scarce labor market. Companies that stay on the pulse of what workers actually want are far more likely to hire and keep their employees despite the challenge, while those that don’t will struggle to keep people on the job. 

With Millennials and Gen Z making up more of the labor force, one of the key things today’s workers look for in a company is its technology. At its core, warehouse technology is designed to make the worker’s life easier by relieving them of many manual and boring tasks. But if the tech is out-of-date or overly complicated, it likely won’t cut it for employees who know there are better options out there. Today’s workers expect easy-to-use, easy-to-learn systems that can get them up and running within hours, not days or weeks.

Ed Kennedy, vice president of user enablement with Barcoding, a supply chain automation and innovation company, and Kelley Wood, global customer marketing leader with Honeywell, a technology manufacturer targeting safety, security and energy concerns, believe that worker satisfaction is crucial for company success. Through technology, gamification and a willingness to respond to employees’ needs, companies can not only improve productivity but can enhance the overall customer experience further down the supply chain.

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