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How are retailers tackling the problem of return fraud?
Return fraud in the age of e-commerce is a massive headache for retailers. Last year, total losses from the practice amounted to $101.1 billion, according to David Morin, vice president, client and retail strategy with Narvar. He joins us on this episode to help us understand the definition, depth and scope of return fraud, which can range from so-called “friendly” fraud to something much more damaging. But how can retailers tighten up on return policies without alienating their best customers in legitimate return situations? What kinds of innovations are they embracing to address the problem, and what are their chances of success? Won’t there always be a few bad apples in the customer basket? Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.
This episode is sponsored by Narvar.
Show notes:
A Retail Returns Study from Narvar: “Why Consumers Bend the Rules.’
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