The omnichannel has been with us for a long time. But does that mean that retailers are truly “channel-agnostic”?

The rise of the internet gave almost instant birth to e-commerce, and with it the challenge for retailers to fulfill customer purchases through two distinct streams: the traditional retail store, and online orders. In the early days, a retailer might have had separate systems for supporting those channels, but these days that’s a luxury — and a hugely inefficient option in any case. The gold standard is channel-agnostic fulfilment. But, to quote an impatient child on a long car trip: Are we there yet? On this episode, David Jeziorski, business development manager with AutoStore, describes what a truly channel-agnostic system looks like today, and what distributors and warehouses must do to make it work efficiently. And he addresses additional innovations in the model that the future will bring. Hosted by Bob Bowman, Editor-in-Chief of SupplyChainBrain.

This episode is sponsored by AutoStore.

Show notes:

A report from AutoStore: “5 Challenges for Global Fulfilment in the Next 5 Years.”