The high cost of parcel shipping presents a host of challenges for companies looking to cut down on overall supply chain expense. And Creativity, Inc., a mid-sized provider of a wide range of materials and supplies for quilt makers, is no exception.

“What we had at the time were [parcel] expenses that were a little out of line,” recalls Keith Washington, chief operating officer of Creativity, Inc. The company needed a partner with sufficient industry knowledge to help it navigate the complexities of merely assessing current parcel costs — let alone discovering where it might obtain the savings necessary to cause a notable reduction in its bottom line.

Its choice was Reveel, a software provider specializing in parcel spend management. Reveel’s platform employs advanced analytics, modeling, simulation, statistical analysis and real-time insights to distill complex shipping data into actionable conclusions.

Creativity, Inc., happened to be in a negotiating period when it brought Reveel into the picture. As a result, the shipper was able to sign a new agreement for parcel service and gain savings within the next month. In a second round of negotiations, it saw even better results than the first time around. Between the two rounds, from March of 2022 to the summer of 2023, the shipper realized total contract savings of more than $7 million.

Washington sees an opportunity for making even greater use of Reveel’s deep industry expertise, helping Creativity, Inc. to find new answers to some eternal questions: “How can we further understand how the data connects, so that we know exactly what we’re expecting in the future? And what’s the best way to ship in the long term?”

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