Ford Motor is looking to cut 4,000 jobs in Europe by 2027, citing a "weak economic situation" and lower-than-expected demand for electric vehicles as the reasons behind the move. 

The company made the announcement on November 20, with the cut positions accounting for roughly 14% of its total workforce in Europe. According to The Guardian, Ford has dealt with what it calls a "misalignment" between European emissions regulations and lagging consumer demand for EVs. Other carmakers have seen similar struggles over the last year as Chinese EV manufacturers have flooded the market with lower-cost alternatives. Volkswagen and Mercedes-Benz have both previously announced plans of their own to slash jobs and scale back EV production. 

Although the EU recently imposed tariffs of up to 45% on EVs imported from China, Chinese automakers like BYD and Chery have continued to make inroads into the European market, with Chinese brands jumping from 0.4% to 3.7% of all EV sales in Europe between 2019 and 2023. In September, BYD also started construction on an assembly plant in Hungary to get around the EU's tariffs, while Chery unveiled plans in April to start producing EVs in Spain.