Web applications in areas like microblogging, product comparison and collaborative workspaces are considered up and coming Web 2.0 players for growth and influence in the enterprise. For both employee interaction and marketing to customers, enterprises are drawing on the social networking and community capabilities of Web 2.0. Within the next few years, this trend should get even hotter, according to Gartner analyst Adam Sarner, who predicts that by 2010, over 60 percent of Fortune 1000 companies with Web sites will have some form of community functionality in the applications used by employees and customers.
Source: Baseline