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Photo: iStock/Gatot Adriansyah
Artificial intelligence, along with changes in the tariff structure on imported clothing, are set to spur sales of secondhand clothing, reports The Guardian.
James Reinhart, chief executive of online clothing reseller ThredUp, which is headquartered in the U.S., said the secondhand clothing market will have a “break out year,” and that new AI-enabled search tools will make it easier for shoppers to find pre-loved clothing they like. These tools can, for example, put together outfits, find pre-loved items from a photo of a celebrity’s outfit or offer a variety of cheaper options to one in a shoppers’ basket.
U.S. shoppers will likely turn more to secondhand clothes as the imposition of tariffs on goods made in China, and the cancellation of the de minimis rule, pushes up clothing prices.
Read More: U.S. Faces De Minimis Dilemma as Supply Chains Brace for Impact
Pre-loved clothing items now account for $227bn (£175bn) or 9% of total fashion sales, according to a report by analysts at GlobalData for ThredUp. The figure represents a big leap over the past five years and has led to resellers eating into the market share of major clothing retailers.
The study showed that more people are prepared to buy secondhand than ever before: 58% last year, up 6% from 2023.
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