Toys 'R' Us has partnered with GSI Commerce and Exel as it moves to relaunch its two premier web sites for sales of toys and baby products.
"We look forward to reinforcing our position as the world's greatest toy and baby stores through the relaunch of our e-commerce sites," says Jerry Storch, chairman and CEO of Toys 'R' Us Inc. "GSI Commerce and Exel are ideal partners for us, bringing proven expertise and a shared commitment to ensuring that Toysrus.com and Babiesrus.com continue to be the leading online destinations for toys and baby merchandise. Our team has been preparing for this transition for some time, and we are excited about the opportunity to offer customers an enhanced and more fully-integrated shopping experience at the biggest online toy and baby products stores in America."
In March, the Chancery Court division of the Superior Court of New Jersey severed an agreement between Toysrus.com and Amazon.com, which allows Toysrus.com to re-establish its own e-commerce business on the new platform supported by GSI Commerce and Exel.
Under long-term agreements, GSI Commerce will provide technology, customer service and support, and Exel will provide fulfillment services for both Toysrus.com and Babiesrus.com.
The sites are to receive a new look and carry more product information.
"We are delighted to have the opportunity to partner with Toys 'R' Us Inc. as it works to provide a best-in-class online experience and product offerings," says Michael G. Rubin, chairman and CEO of GSI Commerce. "[W]e are eager to bring our experience in technology and customer service to bear in the redevelopment and successful growth of the Toysrus.com and Babiesrus.com businesses."
Jim Gehr, Exel's president of retail, Americas, says, "We're looking forward to supporting the number one specialty toy and baby retailer online."