A CRM system can make it easy for salespeople to share information with one another. For instance, if several salespeople have worked on the same account, they can view notes on when the client was last called or about successes or failures, and use that intelligence in their efforts. CRM systems may have opportunity-management features.
Customer relationship management software programs can empower salespeople by streamlining their efforts and putting useful customer information at their fingertips to help them close a deal. But in order for CRM to be most effective, companies and their salespeople have to commit to learning the systems and doing their part to make them work.
Source: News Factor