PartyLite Gifts reduced its use of packing cartons by 8 percent and realized substantial savings in both corrugated materials and transportation costs after implementing an Optimal Packaging solution from Chicago Consulting. The solution uses mathematical formulas to calculate how to enclose and protect products using the least possible amount of material. These two partners discuss how they applied Optimal Packaging to PartyLite's complex packaging requirements, a project that was named a finalist for the 2008 Supply Chain Innovators Award. [Run Time (Min): 10:25]