Concentrating on the product development aspect of PLM, Marisa Brown, senior program manager at APQC, looks at the drivers, metrics and business processes necessary for a successful outcome. While not discounting efforts to capitalize on trends, she says that organizations are better served by a long-range vision for research and development. A structured new-product process leads to success, but only if a governance process also is in place. [Run Time (Min): 16:10]