According to a recent survey from Jupiter Research, sharing personal information is the No. 1 reason consumers do not complete their online purchases. Consumers are increasingly protective of their privacy, and subsequently, they are concerned about how companies handle their personal information. As business owners focus on increasing sales, reducing costs, and managing inventory and payroll, online privacy can easily get overlooked. With the many opportunities consumer have to comparison shop online, it's important to have rock-solid privacy practices to ensure that wary are spending on YOUR site, and not sites of your competitors.
Source:  CRM Buyer