Knowledge is power, but without context and imagination, it's just bytes of data, every bit as dark and useless as ignorance itself. "One bank CIO recently said: "We had the data, but we did not have the information."
As the country is now in Code Recession red alert, everyone's scrambling to turn data into useful information. The tool du jour is business intelligence, and all hands are wielding it with firestorm urgency.
But what, really, can BI do to help put out the fire?
Source: CRM Buyer