There is tremendous upside potential for companies that fully embrace a sustainability agenda, but strategies need to be grounded in sound business practices that can be monetized, measured and benchmarked, says Dr. Stephen Stokes, vice president of sustainability and green technology at AMR Research. Stokes explains how AMR is working to define a business intelligence eco-system with KPIs on such metrics as environmental compliance, brand reputation and energy efficiency. [Run Time (Min): 11:49]