A key concept in lean manufacturing is the elimination of muda, the Japanese term for waste or wasteful activities. CO2 emissions should be seen as the new muda of the supply chain, says Mondher Ben-Hamida, associate partner at IBM Corp. To eliminate carbon waste, trading partners must take joint responsibility for emissions produced by the supply chain as a whole, even though the waste may be concentrated in one segment, he says, adding that this could give supply chain collaboration new life. [Run Time (Min): 11:15]